While you are busy firefighting, trying to win new clients, managing employees and their personal/work problems, paying the bills, arranging marketing campaigns, listening to business podcasts, reading inspirational business books, thinking of new product ideas, and several other hundred things, what in your business is metronomic?
What within the business 'just works' with 100% efficiency and no interference from you, helping the business to grow while you do all of the other things mentioned? If the answer is nothing, read on.
If you, the boss, were to take a break from your business right now, you may feel that some or all of your departments would continue to run like clockwork. This may or may not be true. The likelihood is that people will still work as they are doing, with varying degrees of intensity.
What if, whether you were in the office or not, you knew unequivocally, that particular operations were working with absolute metronomic efficiency and certainty?
Creating metronomic efficiencies and procedures is part of how we work with our clients. In particular in the areas of marketing and sales, where such activity is least likely to be occurring.
You may have heard of marketing automation about which HubSpot - a major player in this space - writes:
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.
In the case of marketing automation, tasks (such as email messages) are preprogrammed and when particular incidents happen, further actions are made automatically.
BUT...marketing automation is only one teeny tiny part of making a marketing department metronomic. Let's look at just one example of something that could be done by members of a marketing team.
What if you knew that each week, that your marketing team were sending out 100 physical copies of your latest thought leadership content (e.g. a 12-page whitepaper about your industry) to target prospects?
What if you knew that three days after the documents had been delivered, that the marketing team then sent a one-page document about a slightly different subject, but was useful all the same?
What if four days later, a handwritten note was posted to the same 100 people, asking for their expert advice on what had been sent?
What if three days later, your sales team were to contact the 100 people sent each piece of information?
What if this happened every single month? Or week? Or day?
This is just one simple example of a metronomic procedure that includes not only marketing, but helps sales to achieve their targets, too. Each company will require a unique method to best win new business, or indeed ensure that existing clients are well looked after.
Metronomic procedures are the things that help business owners sleep at night - show us a stressed business owner and we'll show you a company with little-to-no metronomic procedures.
If you would like to be a business that adopts metronomic behaviours, then contact us to arrange a meeting.
We'd love to discuss how we can unlock the innovation in your business and work together. Call us on 0161 7060483.
We're a creative UK consulting agency guiding SMEs to become innovators.
We help in tactical marketing, business growth strategy, and general innovative tactics.