We are an innovation company, or innovation agency if you like - offering consulting and coaching services, specialising in the areas of sales, marketing and workplace effectiveness. We help businesses to 'stay ahead of being relevant'.
If one or more of these questions 'hit home', then let's talk. These are just some of the questions that our clients needed to resolve. Who knows, you may have different innovation questions altogether?
You would probably like our collection of business innovation news stories.
Croissant is software to ensure that employees at all levels of a business are recognised when they go above and beyond. By allowing directors of a business to see amazing things that employees anywhere in the world have achieved, excellent staff can be rewarded. Croissant ensures that staff compete with each other to do amazing things for each other and their customers.
HiveMind is a rapid innovation tool that allows teams to quickly create solutions to business problems. It is used to create new products, to decide how a company can grow, how departments can better communicate, and many other ways where rapid innovation and decisions are required.
We were asked during an industry conference panel recently, "what does innovation mean to you?".
When you think of innovation, these words may come to mind: unconventionality, renovation, reorganisation, advancing, invention, leading-edge, pioneer, change, transformation, restructuring, modernisation, restyling, alteration, metamorphosis, rearrangement...
...but to us, the word relevant is extremely important when thinking about innovation. Because being relevant is the foundation level that allows for innovation to take hold. If a business is not relevant to its customers, then becoming innovative will be extremely hard indeed and in most cases, wasteful at best.
We think of innovation as two stages -
So our answer to this question was, "innovation means staying ahead of being relevant". And as an innovation agency, we help our clients to become more relevant with customers and help them to innovate to win better customers.
As you can see from this graph below, the use of the word innovation has been on a steep rise since the mid-nineties and will continue to rise at a sharper level. This is because an increased number of businesses realise that to beat the competition is to stay ahead with, to understand and to 'touch' customers more, while giving greater value to them. And greater value almost always comes from being more innovative than the competition.
We'd suggest that now is the time to be more innovative than your competitors.
Use of the word 'innovation' in literature
In a word, HiveMind! We created HiveMind to aid the process of innovation within companies and between teams of innovators.
HiveMind is both a physical and digital framework for helping businesses to innovate rapidly, using the egalitarian nature of its design, which creates an environment for each participant to work together on an equal footing - breaking down one of innovation's fiercest foes - elitism.
HiveMind is used not only to quickly create solutions to problems, but to realise problems and solutions that were not even thought about previously.
You can see an example HiveMind below in digital and tabletop form.
Management Innovation - Innovation in management practices help to create advantages over the competition, producing swings of power within an industry at their peak. Of all the types of advantages from process innovation to service innovation, nothing else can compete with how significant management improvements have helped companies to dramatic performance increases.
A management breakthrough can give a gargantuan advantage to an innovating company and change very quickly who the rest of the industry looks up to. Innovations in marketing and IT/technology innovation deliver much smaller advantages in the grand scheme of things.
Whatever type of innovative solution that we work on with clients from sales to research, we always work on management innovation whether in the foreground, or in the background.
Inclusivity - We make sure that innovation becomes inclusive of all people within a business as innovative thoughts often come from the least likely places. When many people throughout a business are involved, it helps to change the innovation culture within a company and people start to ask more questions of each other and of your products and services. With an inclusive policy regarding innovation, it's important that people are not ridiculed for having ideas or trying something different, which is what we try and foster in all of our relationships with our clients. Adding to this mix giving recognition for endeavours relating to innovative thinking and new ideas will help the innovation bug to spread far and wide within a company.
Looking Outside the Industry - Stories, happenings, unique and interesting 'things' that happen in other industries can catapult ideas in a different industry. Oftentimes, gigantic success can come from someone moving from one industry to another, so adopting principles and behaviours from innovators in other industries can spark the most crucial of ideas to take a company forward.
So, to summarise, if you're looking for an agency to help with business innovation strategies at your company, in ways such as increasing value given to customers, marketing in more efficient, tactile ways, or coaching sales teams to think differently about customers, then call us.