Innovation Company helps businesses to grow through our innovative management consultancy practices. As a business growth consultancy we believe that there are always ways to increase profit, revenue, market share, and turnover. By creating new ways to sell to your existing customers, growing market share in your sector, or the launch of new products, we help you to scale and grow your business in a manageable, efficient manner.
Your market maybe saturated, difficult, even. Good! This means that there is demand for your product/services, and opportunities for business growth. Through cross-selling your services to existing (and new) clients, the chances of client retention become much greater. And creating 'front-loaded' value to clients in delivering new product/service offerings is a tactic that is wholly underused by businesses in the main.
Observing and absorption are very important when our business growth consultants work with our clients to create business growth strategies that help your company to scale with minimal friction. Apparent strengths and weaknesses, seen through the eyes of external consultants, can often be appropriated in ways previously not thought of. Processes where there should be none, and practices that should be process-heavy are scenarios that can we often find working with a new client.
Business growth through proactive customer service can be the difference between clients purchasing an average of multiple products, or just a lonely, one product.
In reviewing how departments interact, how policies and procedures impact the customer experience, how culture affects the daily running of the business, we are able to build visual scenarios of how these will affect the future of the business, should they stay the same, or change/improve.
As the way that we work changes dramatically over the next few years, professional-level collaboration with colleagues and the various people and organisations that are a part of your company's ecosystem is vitally important.
From software used to manage day-to-day activities across the business and externally, to desk and office locations, to data storage and access, to technology such as video meetings, collaboration in the workplace is one of the biggest changes in our working lives. You simply have to get it right, because further generations of employees will demand things of their employers that are wildly different than demands made over the past twenty years.
Simply put, adoption for current and future workplace collaboration needs always manages to form the backbone of our recommendations for growing a business in a way that is ready to fight the future.
Is your business relevant? The answer to this question always changes within thirty minutes of asking it of someone in the C-level. When probed with our relevancy questions, it is apparent to most businesses that they don't do the things they think they did, or don't take advantage of using the workforce to work smartly enough in the areas of marketing, sales, and operations.
Once the candid nature of a relevancy conversation has happened, this can open the floodgates for businesses to attack relevancy head on, and start to dramatically improve in metronomic ways that guarantee success.
Business transformation can often be achieved much sooner by the fixing of broken processes and procedures. Through analysis of processes that are key to business operation, we are able to see how and where a company is missing out on vital business, but it is also broken processes that are often the key to low morale of staff, and lack of loyalty from clients. This is why improving processes can be crucial to transforming a business' fortunes.
Key to our improvement of processes at any business, is for mistakes to be a one-time thing. We work with management and staff to ensure that previous mistakes are impossible to recreate. This creates staff, team, and cross-department confidence, and is one of the hidden secrets of a successfully operating business.
With a wealth of sales and marketing experience (with major successes) in both the C-level and agency-side, our work in the area of improving sales to both existing and new customers is of great value to our clients. With years of online marketing experience with SEO, PPC, social media, online PR, content asset and link outreach, we are able to create sales and marketing strategies that straddle both the offline and online world.
Where Innovation Company differs to most innovation consultancies, or indeed management consultancy firms, is that we are able to take both a strategic and hands-on approach to a holistic sales and marketing strategy.
From identifying where customers and potential customers are lacking in value from your organisation (or your competition), to being able to advise and create sales collateral, to being able to work with existing sales and marketing teams (enabling them to work together more closely), and to ensuring that sales follow-up procedures, such as 'overboarding' and marketing automation is practiced properly, we are available to strongly advise and help your business.
Our experience of several years growing various types of businesses through building strong sales teams means that we can offer not only theoretical, but practical advisory services from our experience in this field. Our training sessions are conducted using the digital version of HiveMind, meaning that participation is very good, and cognitive understanding of our sales tactics is appreciated much more quickly than in other training delivery methods such as a passive, 'PowerPoint' experience.
In linking our sales training and coaching sessions to the global understanding of how outbound and inbound marketing/sales activities work together to form a powerful, metronomic 'deal flow', we are able to do the unthinkable - get sales and marketing departments to work together - and for mutually beneficial reasons, too. Add to this solid online marketing strategies and advice, and you can see just how the companies we work with are able to demystify the holy grail of a tight, mutually beneficial, sales and marketing environment.
Our experience of delivering successful and profitable online marketing campaigns is vast and stretches over 15 years of commercial activity. From producing enquiry generating sites, fitted out with solid SEO techniques, building solid inbound link building strategies, to web portals and e-commerce websites with strategic, long-form content production to maximise both user and Google friendliness, and social media campaigns (paid and organic), to engender a natural online profile, we understand how make businesses a success on the web.
But some of these online marketing tactics in isolation have a fraction of the potency that comes with them co-existing with offline sales and marketing strategies.
Our consultancy clients and network of business contacts knows just how seriously that we take value-giving outreach. We believe that it's crucial no matter what the size of a B2B company. The vast majority of your competition is not 'front-loading' value by reaching out to potential customers and existing customers with useful, tangible, informative assets - and not just via digital channels.
Outreach through various physical mediums including paper reports, visualisations, well-thought-out physical items that raise awareness of your company, but ultimately lead to sales is how you can take action against competition - without having to break the bank.
Our vast experience in this area, with our own techniques and tactics falling under the umbrella term of 'overboarding', has seen us grow businesses at huge scale, especially when mixed with sales department improvements, and solid online marketing strategies.
If you want your business to continue achieving more and more success, you have to focus on growth. But the problem is that a lot of companies see this as an option. And that's not the case. Growth is imperative, it's extremely important, and it encourages you to always push your boundaries to achieve great results. The problem is that only one in ten companies get to achieve great, profitable growth in the long run - and they are the firms that have stuck with it through thick and thin.
The challenge comes from actively finding ways to boost company growth. Doing that is not going to be a simple task, which is why you need to continue to innovate. However, once you focus on innovation, creativity, and growth and put all the right strategies in motion, your business will become more fun, more dynamic, more interesting, and more profitable - and the results can be nothing short of extraordinary.
Maybe your primary benefit from choosing business growth consultancy is that it allows you to focus and improve 'scale economy' - as you increase production output, you can save money.
You could be acquiring discounts for buying in bulk, you can spread promotional costs, and can spread staff costs over a higher output. The idea is that business growth consultancy helps you find new ways to make your business more efficient.
Then there's the fact that business growth will generally make employees happier and more efficient, due to the increased atmosphere and activity, if managed correctly.
Whatever the reason for growth, there are usually only positives, unless growth happens too quickly and quality and service are something that becomes a secondary thought across the business.
A business growth consultant offers consultancy services focused specifically on growing your business and expanding it to new reaches, based on a series of tried and tested business factors, listening to your leadership team and staff, and also their own business experience.
First, a consultant will assess the current state of your business and discover any issues that are blockers to potential growth. After discussions across the business, with plenty of observation and listening, they will create a report/plan that will help solve any problems found. As well as problems, positive elements will be highlighted, some that have laid undiscovered by the leadership team.
Whilst the plan will be informative, and startling in some cases, it still requires hard work, focus, and concentration to achieve the goals set out within it.
We believe that the following principles are crucial to business development, product development, product management, account management and project management - in order to increase earnings/income, whilst improving resilience, gross profit margins, profitability, and cashflow - and ultimately grow the business.
We'd love to discuss how we can unlock the innovation in your business and work together. Call us on 0161 7060483.
Innovation Company is a forward thinking north west-based management consultancy that helps company growth with adventure and impact.
We work with retail, healthcare, charity, sports, travel, and technology.